Mobile Marketing Insights
Expert guides, tutorials, and best practices for smart links, deep linking, QR codes, and mobile app growth strategies.
Includes practical playbooks for Instagram Stories, Instagram and TikTok profile links, and paid social app-install campaigns.
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Our most popular and comprehensive guides
Universal Links Open Safari? Fix AASA, App Links, Redirects, and Headers
A practical troubleshooting workflow to fix universal links and app links that open the browser instead of your app.
How to Create One Link for App Store and Google Play
Step-by-step guide to creating a single smart link that routes iOS users to the App Store and Android users to Google Play automatically.
Deep Linking vs Universal Links: Complete Comparison
Understand the key differences between deep links and universal links, when to use each, and how to implement them effectively.
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QR Code to App Store and Google Play: Use One Scan for Both
Create one QR code that routes iPhone users to the App Store and Android users to Google Play, with web fallback and analytics.
How to Track QR Code App Installs Without Guessing
A practical measurement setup for QR code app install campaigns, including redirects, UTMs, first-open events, and reporting.
Best QR Code Size for Posters, Packaging, and App Campaigns
Choose the right QR code size for posters, packaging, flyers, and retail placements so scans convert into app installs.
Universal Links Open Safari? Fix AASA, App Links, Redirects, and Headers
A practical troubleshooting workflow to fix universal links and app links that open the browser instead of your app.
Instagram & TikTok Deep Links for App Installs: Route to App, Store, or Web
Learn how to route Instagram Stories, profile links, and paid ads plus TikTok bio and ad traffic to deeplinks, app stores, or web fallbacks with one smart link.
How to Create One Link for App Store and Google Play
Step-by-step guide to creating a single smart link that routes iOS users to the App Store and Android users to Google Play automatically.
Deep Linking vs Universal Links: Complete Comparison
Understand the key differences between deep links and universal links, when to use each, and how to implement them effectively.
Firebase Dynamic Links Shutdown: Migration Guide to Appy
Firebase Dynamic Links is shutting down. Here's a complete guide to migrating your links to Appy with zero downtime.
Complete Guide to Universal Links for iOS and Android
Everything you need to know about universal links, deep links, and app links. Learn how to implement them and boost your mobile marketing.
QR Code Best Practices for Mobile App Marketing
Learn how to design, implement, and track QR codes for maximum engagement and app installs. Includes design tips and analytics strategies.
Branch.io vs AppsFlyer OneLink vs Appy: 2025 Deep Linking Comparison
See how Branch.io, AppsFlyer OneLink, and Appy compare across implementation, analytics, pricing, and compliance to choose the right deep linking platform.
Ready to try Appy?
Put these strategies into action with Appy's smart links, QR codes, and analytics platform.