Put your links on autopilot
Connect Appy to your CMS, store or CRM. Every new product, article or campaign gets its link on its own, and the clicks land in your own reports.
Your systems
Appy
Same links and rules as your dashboard
Seconds later
Link created
appy.to/spring-sale
Opens the app on iPhone and Android
The store or your site when the app isn’t there
Your BI dashboard
12,480
Clicks this week
Why teams connect it
Links that keep up with your business
Your catalog, articles and campaigns change every day. Your links now change with them, and nobody has to copy URLs into a spreadsheet.
A link the moment you publish
New products, articles and campaigns get their link automatically, ready to share.
Numbers in your own dashboards
Clicks flow into your BI tool and data warehouse, next to the rest of your data.
Bulk changes in seconds
New store page or new landing page? Update every link that needs it in one run.
One key per system
Each tool gets its own key. Revoke one in the dashboard and the others keep working.
Use cases
Built for teams that ship links every day
Let the system that already knows what needs a link create it.
E-commerce
A link for every product, created when it goes live and opening its page in your app.
- appy.to/blue-sneakers
- appy.to/linen-shirt
- appy.to/weekend-bag
Media and publishers
Every article gets a link that opens in your app for readers who have it.
- appy.to/summer-guide
- appy.to/match-report
CRM and email
A personal link for each customer or campaign, sent straight from your CRM.
- appy.to/welcome-ayse
- appy.to/renewal-march
BI and reporting
Clicks by link, day and country, in the warehouse your analysts already use.
- Clicks by day
- Countries
- Devices
Agencies
Links for many clients and campaigns, created from your own tools and reported back to each client.
- appy.to/client-a-launch
- appy.to/client-b-spring
Reporting
Your clicks, in the reports you already read
Clicks by link, day, country and device arrive in your BI tool or warehouse on your schedule. No more Monday-morning exports.
Weekly link report
Synced from Appy every morning
- Clicks
- 48,210
- Opened the app
- 61%
- Top country
- Turkey
Clicks per day
Top links
| Link | Clicks | Top country |
|---|---|---|
| spring-sale | 18,420 | Turkey |
| blue-sneakers | 11,305 | Germany |
| summer-guide | 9,870 | Turkey |
| welcome-back | 8,615 | Netherlands |
How it works
Connected in three steps
Your marketing team keeps working in Appy. Your systems take over the repetitive part.
Create a key in the dashboard
One key per system, named after where it lives. It takes a minute.
Your developers connect it
The API docs walk them through it, with examples they can try in the browser.
Links and numbers flow
New links appear as you publish, and clicks arrive in your reports on their own.
For developers
Guides, examples, limits and the full reference are in the API docs.
Built to rely on
Ready for production, not just a demo
The API runs on the same service as your dashboard, so what your systems create is exactly what your team sees.
Production ready
Every link is checked just like in the dashboard, and the numbers always line up.
Clear limits
Each key handles 600 requests a minute, enough to refresh every link on Business in under a minute.
A full reference
Your developers get every option documented, with examples and an interactive reference.
Frequently asked questions
Do we need a developer?
For the API, yes, once, to connect it. If you would rather just ask for links and numbers, the MCP server lets an assistant such as Claude do it for you.
Which plans include the API?
Business and Enterprise, together with the MCP server at no extra cost.
What can our systems do with it?
What your team does with links in the dashboard: create them, change them, switch them off and read their clicks.
Is it safe to connect other tools?
Each tool gets its own key, shown once. When a tool no longer needs access, revoke its key in the dashboard and it stops working right away.
What happens to our keys if we downgrade?
They stay in the dashboard so you can revoke them, and they pause until you are back on Business or Enterprise.
Does it cover app installs?
Links and clicks are on Business. Installs, in-app events and revenue come with the SDK on Enterprise.
Where do our developers start?
In the API docs at appy.to/docs/api: a short guide, worked examples and a reference they can try in the browser.
Keep reading
Connect your links to your systems
The API comes with Business and Enterprise, together with the MCP server. Create a key in the dashboard and hand the docs to your developers.