Everything you need for smart links
From device-aware redirects and deeplink landing pages to comprehensive analytics, Appy provides all the tools you need to create intelligent links that drive mobile marketing success.
Core Features
Powerful capabilities designed for modern mobile marketing and app promotion.
Smart Device Detection
One link automatically detects iOS, Android, Huawei, and desktop users, routing them to the right destination.
- iOS App Store routing
- Google Play Store routing
- Huawei AppGallery support
- Your website for desktop visitors
Deeplink Landing Pages
Serve a branded landing page that launches your app first and gracefully redirects to the right store if it is not installed.
- Opens the app first, before the store or your website
- Works with every platform-specific destination
- Control exactly where visitors go if the app is missing
- See which clicks open your app versus a store
Universal Links
Create deep links that work seamlessly across iOS Universal Links and Android App Links.
- iOS Universal Links
- Android App Links
- Your website for every other device
- Social media profile and ad routing
QR Code Generation
Generate high-quality QR codes instantly for offline marketing campaigns and materials.
- High-resolution QR codes
- Custom branding options
- Multiple download formats
- Analytics tracking
Real-time Analytics
Track clicks, device types, geographic data, and conversion rates across all your smart links.
- Live click tracking
- Device breakdown
- Geographic insights
- Compare app opens vs store visits
Always-On Reliability
Deliver a consistent experience for every click with safeguards that keep campaigns running smoothly.
- Stays fast during traffic spikes
- Protects visitors from bad actors
- Store or website ready if the app is missing
- Built for always-on monitoring
Social Profile & Ad Routing
Route traffic from Instagram Stories, Instagram profiles, TikTok profiles, and paid social ads with one smart link that chooses the right destination.
- Profile links for Instagram and TikTok with campaign-safe tracking parameters
- Story and ad clicks routed by platform, device, and app-install state
- Deeplink-first flow that sends visitors to the app store or your website when the app is not installed
- App-open vs store-redirect visibility for faster creative and budget optimization
For developers
Build on the same links
Everything the dashboard does with links, now from your own code and from your AI assistant. On Enterprise, the SDK follows each link into the app.
- iOS and Android SDKEnterpriseNewDeferred deep linking and install attribution: installs, in-app events and revenue for every link.
- MCP serverBusinessNewAsk Claude, Codex, Cursor or VS Code to create links and tell you how they perform.
- REST APIBusinessNewCreate and measure links from your own systems, automatically.
Ready to create smarter links?
Start building universal links that automatically route users to the right destination. No coding required - just point, click, and deploy.