Everything you need for smart links
From device-aware redirects and deeplink landing pages to comprehensive analytics, Appy provides all the tools you need to create intelligent links that drive mobile marketing success.
Core Features
Powerful capabilities designed for modern mobile marketing and app promotion.
Smart Device Detection
One link automatically detects iOS, Android, Huawei, and desktop users, routing them to the right destination.
- iOS App Store routing
- Google Play Store routing
- Huawei AppGallery support
- Desktop web fallback
Deeplink Landing Pages
Serve a branded landing page that launches your app first and gracefully redirects to the right store if it is not installed.
- Launch the app instantly before showing a fallback
- Works with every platform-specific destination
- Control exactly where visitors go if the app is missing
- See which clicks open your app versus a store
Universal Links
Create deep links that work seamlessly across iOS Universal Links and Android App Links.
- iOS Universal Links
- Android App Links
- Web fallback URLs
- Social media profile and ad routing
QR Code Generation
Generate high-quality QR codes instantly for offline marketing campaigns and materials.
- High-resolution QR codes
- Custom branding options
- Multiple download formats
- Analytics tracking
Real-time Analytics
Track clicks, device types, geographic data, and conversion rates across all your smart links.
- Live click tracking
- Device breakdown
- Geographic insights
- Compare app opens vs store visits
Always-On Reliability
Deliver a consistent experience for every click with safeguards that keep campaigns running smoothly.
- Stays fast during traffic spikes
- Protects visitors from bad actors
- Keeps fallbacks ready if apps are missing
- Built for always-on monitoring
Social Profile & Ad Routing
Route traffic from Instagram Stories, Instagram profiles, TikTok profiles, and paid social ads with one smart link that chooses the right destination.
- • Profile links for Instagram and TikTok with campaign-safe tracking parameters
- • Story and ad clicks routed by platform, device, and app-install state
- • Deeplink-first flow with deterministic app store or web fallback when needed
- • App-open vs store-redirect visibility for faster creative and budget optimization
Ready to create smarter links?
Start building universal links that automatically route users to the right destination. No coding required - just point, click, and deploy.