Appy

Free tools for smarter links

Free tools for app marketers and developers: make one QR code or deep link that works on every phone, create and check the files that let links open your app, tag campaign links with UTMs, and make branded QR codes for print, packaging and TV.

One QR code that sends every phone to the right store.

Paste your App Store and Google Play links and get one code for both. iPhones go to the App Store, Android to Google Play, and you can change it after printing.

Made for

  • Marketers printing posters, packaging and flyers
  • App teams launching on more than one store

What you get

  • One code for iPhone, Android and Huawei
  • Editable after printing
  • Your logo and colors
  • Unlimited scans

A link that opens your app, or the store when the app is missing.

Enter your app scheme and screen path. You get the deep link, the Android intent URL and one https link that tries the app first and falls back to the store.

Made for

  • Developers sharing links into their app
  • Marketers sending people to a product screen

What you get

  • myapp:// and intent URLs
  • App Store and Google Play fallback
  • Website for computers
  • No SDK needed

Campaign links App Store Connect can report on, and Play links that carry UTMs.

Add your provider token and a campaign name to get an App Store link with pt and ct. Tag the Google Play link with UTMs inside the referrer, then put both behind one smart link.

Made for

  • Marketers running paid and influencer campaigns
  • App teams reading App Store Connect Analytics

What you get

  • pt, ct and mt=8 in one link
  • Checks Apple’s 30-character rule
  • Google Play referrer encoded for you
  • One smart link for both stores

See what Instagram, TikTok or WeChat really opens your link in.

Open the page inside any app to see its in-app browser, the user agent it sends and what happens when someone taps your link there.

Made for

  • Marketers whose links live in bios and posts
  • Developers reading user agents in their logs

What you get

  • Detects 10 in-app browsers
  • Tests your own link inside the app
  • Example user agents for each app
  • The way out of each app

Find out why a link opens the browser instead of your app.

Paste a domain and get a pass or fail for iOS Universal Links and Android App Links, with the fix to hand to your developers.

Made for

  • iOS and Android developers
  • Growth teams before a launch

What you get

  • Checks the apple-app-site-association file
  • Checks Android assetlinks.json
  • Flags redirects and headers that stop the app from opening
  • A report link you can share with your team

Create the two files that let links open your app.

Enter your Team ID, bundle ID, package name and signing fingerprint, then copy or download an apple-app-site-association and an assetlinks.json file that are ready to upload.

Made for

  • iOS and Android developers
  • Teams setting up Universal Links for the first time

What you get

  • apple-app-site-association in Apple’s current format
  • assetlinks.json with your SHA-256 fingerprints
  • Rules to open or exclude specific paths
  • Flags typos in IDs and paths as you type

Make a QR code that looks like your brand and still scans.

Pick colors and a shape style, put your logo in the center and download PNG, SVG or WEBP at 1024 px.

Made for

  • Marketers printing posters, packaging and flyers
  • Teams running TV, event and in-store campaigns

What you get

  • Brand colors and three shape styles
  • Your logo in the center
  • PNG, SVG and WEBP downloads
  • Live preview while you edit

Tag campaign links so your reports show which channel brought each visit.

Pick a channel, name the campaign and copy a clean tagged link. The builder tidies up names as you type and warns you where tags get lost on the way to the app.

Made for

  • Marketers running social, email and influencer campaigns
  • Growth teams comparing channels

What you get

  • Presets for Instagram, TikTok, email, SMS and QR
  • Cleans up names so one channel stays one row
  • Shows how the visit reads in your reports
  • Warns when a store link drops the tags

Which one do I need

Start from the problem you have

  1. 01

    “My link opens Safari or Chrome, not the app.”

  2. 02

    “I need the apple-app-site-association or assetlinks.json file.”

  3. 03

    “I need a code for a poster, a box or a TV spot.”

  4. 04

    “My campaign links need UTMs so I can tell the channels apart.”

  5. 05

    “I want one link that sends iPhones to the App Store and Android phones to Google Play, and shows me the clicks.”

Launching on Instagram or TikTok? Validate your app links first, then use channel-specific smart links so taps open the app, or the store or your website when the app isn’t installed. Read the Instagram/TikTok deep-link routing playbook

Turn a working link into a campaign

With a free Appy account, one smart link and its QR code send iPhones to the App Store and Android phones to Google Play, and count every click and scan.

  • Free plan
  • No credit card
  • Unlimited clicks
  • Links keep working if you cancel