Here’s what we’ve been building. Start with the 2.0 highlights, or jump straight to the part of Appy you use most.
2.0Release highlights
Native SDKs for iOS and Android, a REST API, an MCP server for AI assistants, custom domains and install analytics, with developer docs for all of it.
Open new users on the right screen, even after a fresh install, without advertising IDs.
Learn moreCreate links from your CMS, store or CRM and pull click statistics into your own reports.
Learn moreAsk Claude, Codex, Cursor or VS Code for campaign links and click numbers in a sentence.
Learn moreYour links on your own domain, like go.yourbrand.com, with HTTPS set up for you. On Business and Enterprise.
Learn moreSee which link, QR code or campaign brought each install, with in-app events and revenue per link.
Learn moreSDK guides, the REST API, the MCP server and how attribution works, all in one place.
Learn more4 updates
Native SDKs for iOS and Android open the right screen when someone taps an Appy link, keep that link through a fresh install, and tell you which link brought each install.
They read no advertising identifiers and show no tracking prompt. Available on the Enterprise plan.
About the SDKEach app has its own attribution panel: installs from your links next to organic installs, installs by store, and in-app events and revenue per link.
Turn it on for an app to count only the installs Appy can confirm from the link itself. Every other install is reported as organic.
Send the store’s transaction ID with a purchase from the app and from your server, and Appy counts it once, whichever arrives first.
3 updates
Create and update links from your CMS, store or CRM, and pull click statistics into your own reports. Secret keys are managed in the dashboard and can be revoked at any time.
Included in Business and Enterprise.
About the APIConnect Claude, Codex, Cursor or VS Code to Appy and ask for campaign links or click numbers in a sentence. Assistants that support it ask before they change a link.
Included in Business and Enterprise.
About the MCP serverYour server can erase a single install, or every install and in-app event tied to one of your user IDs, permanently and in one step.
4 updates
Serve your links on your own domain, such as go.acme.com, instead of appy.to. Add the domain in the dashboard and create one CNAME record. Appy checks it, issues the HTTPS certificate and renews it for you, and every link of your account works on the new domain.
Business includes one domain, Enterprise up to three.
Set up a domainEach registered app gets its own link domain, so Universal Links and App Links open the app directly. Every existing link of your account works on it right away.
On Business, a link can pass its query parameters, such as UTM tags or a coupon code, on to the store, the website and the deep link.
One link now covers every campaign variant, without using up extra links.
How it worksWhen someone opens a short link that does not exist, they now see a clean branded page that matches the rest of the site.
1 update
Make a custom domain the default and QR codes encode it. Every link keeps working on appy.to and on your other domains, so changing the default never breaks a code you already printed.
4 updates
Add your App Store Connect provider token to an app, and App Store Connect reports impressions, product page views and downloads for each Appy link.
Export everything for your account, a single link or a list of links as CSV, Excel or JSON, including daily series per link and full breakdowns.
Charts have localized dates, compact numbers and tooltips that show the value and its share of the total.
Days without clicks now show as zero instead of a line drawn across the gap.
The dashboard and analytics page now show clicks across every link in your account, not only one link at a time.
2 updates
Huawei browsers go to a link’s AppGallery target, and installs from AppGallery keep the link through the store, as they do on Google Play.
When a link sends someone to Google Play, the link and its campaign parameters are passed on in the install referrer, so your app can read them after the install.
3 updates
API keys, the MCP server and Apps and SDK now sit under one Developers menu. Every plan can see and revoke its API keys.
The duplicate create link button is gone, and the delete action stays readable on hover.
The create link action now lives in the navigation bar for signed-in users, so you can start a new link from anywhere in the dashboard.
3 updates
Build the apple-app-site-association and assetlinks.json files for Universal Links and App Links in your browser, with tips on where to host them.
Open the generatorBuild UTM-tagged links with consistent source, medium and campaign names, and a naming checklist your whole team can follow.
Open the UTM builderBoth free tools now explain what they check and how to fix the most common problems, and the tools hub shows a preview of each tool.
See the tools7 updates
One place for the iOS and Android SDK guides, using Appy without an SDK, how attribution works, the REST API and the MCP server.
Open the docsThe SDK overview, attribution, custom domains and MCP server pages now include diagrams of how each flow works.
See how attribution worksGuides now show the mechanics as diagrams: a tap travelling to the app, the store or the website, a deferred deep link surviving the install, a QR code sized for the distance it is scanned from. The older guides on Universal Links, App Links, deferred deep linking, QR codes and social campaigns have them too.
Read the blogNew guides compare Appy with onelink.to, Branch and Dub, and look at Airbridge’s pricing. The guide to one link for the App Store and Google Play was rewritten from scratch.
Read the blogTopics include life after the Firebase Dynamic Links shutdown, failed Android App Links verification, deferred deep linking without an SDK, QR code statistics and app installs from link-in-bio pages.
Read the blogNew articles cover routing Huawei users to AppGallery, link tracking protection in iOS 26, web-to-app funnels with smart links and QR codes, and a free alternative to AppsFlyer.
A guide in seven languages on keeping a link through an app install, and what it takes on iOS and Android.
Read the guide11 updates
Appy shows no ads on any plan, including Free, so the people who open your links never see an ad page.
See pricingA fourth plan for teams that need the SDKs and install attribution, with no link limit and up to three custom domains. Talk to sales from the pricing page.
Compare plansLinks and QR codes keep redirecting until you delete them, there are no per-click fees, and monthly billing comes without an annual lock-in.
See pricingAn older payment notification can no longer overwrite a newer subscription, so your plan stays correct after a change.
Payment notifications are now matched to the right subscription every time, so upgrades, renewals and cancellations show up on your account as expected.
Pro and Business can now be paid month by month, with a lower price for annual billing.
See pricingThe steps between choosing a plan and paying are now translated into every language the site supports.
Links you have deleted no longer count against your plan’s link limit.
Choosing Pro or Business now continues to checkout in the same tab, with a short loading screen instead of a new window.
Email verification and password reset messages now arrive as clean, branded HTML emails with a single clear button.
When your session expires while the dashboard is open, Appy now refreshes it and retries the request instead of signing you out.
5 updates
Account and link summaries now come from daily totals and a cache, so statistics load faster, especially on accounts with many links.
Click tracking now applies its rate limit per visitor instead of one shared limit, so a burst of traffic on one link no longer holds back counting for everyone else.
The homepage loads a right-sized hero image, analytics scripts load after the page, and showcase animations wait until you scroll near them.
New links on the free plan are checked against a list of known spam and scam domains before they go live.
Marketing pages and guides are prerendered instead of being built on every request, which makes them load faster on mobile.
2 updates
Every page and blog post now has its own preview image in each language when shared in social apps and chats.
The privacy policy and terms of service are now fully written in Turkish.
Create a free account and see the new features for yourself, or compare plans first.
