App Store campaign link builder

They are Apple’s campaign tokens. pt is the provider token: it identifies your developer account and is the same for every campaign. ct is the campaign token, the name you give each campaign, up to 30 characters. The third one, mt, is the media type token; Apple’s own examples use mt=8.

In App Store Connect: Apps, then your app, then Analytics. Under Acquisition, open Campaigns and generate a campaign link with the + button. The number after pt= in that link is your provider token. You only do this once, because it stays the same for all your campaigns.

Most often it is too early or too small. Apple lists a campaign at least 24 hours after launch and only once first-time downloads come from at least five people. Each metric also has to reach 5 in the date range you selected before it is shown.

You can add them, but App Store Connect does not report on them. Apple’s campaign links use pt, ct and mt, so put the campaign name in ct. Using the same name for ct and utm_campaign keeps your App Store and Google Play numbers easy to compare.

Up to 30 letters, digits and spaces, plus these symbols: [ ] / \ - ~ + = < > : ; , . _ ' " * & $ % # @ ? ! | { } ( ). It cannot start or end with a space. The builder flags anything else as you type, and to be safe it flags accented letters and emoji too.

No. Apple says a storefront path such as /us/ does not limit the link; people are sent to the App Store of their own country. That is why the builder leaves it out.

Put them inside the referrer parameter, URL-encoded: referrer=utm_source%3Dtiktok%26utm_medium%3Dpaid_social. The whole value has to stay within 512 characters. Your app reads it after install through the Play Install Referrer API, for up to 90 days.

Yes. Paste the custom product page URL from App Store Connect, or only its ppid, and the App Store link carries ppid alongside pt and ct. For Google Play, type the URL parameter you set for the custom store listing in Play Console, and the builder adds it as listing=. Apple allows up to 70 custom product pages per app, Google Play up to 50 custom store listings. Leave both fields empty and people land on your default pages.

Yes. That is what the smart link button does: Appy checks the device and sends iPhones and iPads to the campaign link and Android phones to the referrer link. The free plan includes 4 links with QR codes. On Pro, Business and Enterprise, save your provider token once and Appy adds pt and a ct named after the link to every App Store visit it sends.