Know which link brought every install
New on Enterprise: the Appy SDK shows which campaign, QR code or creator brought each install, and opens new users on the right screen from their very first launch.
Why it matters
Stop guessing which campaign works
Clicks show interest. Installs and revenue show what paid off.
Installs and revenue per link
Every link, QR code and campaign gets its own installs, in-app events and revenue.
The right screen, first time
New users open the app on the product or offer they tapped, not on the home screen.
Budget where it works
See which creators and channels bring paying users, and double down on them.
Rewards you can trust
Pay referral and creator rewards only for confirmed installs.
Your dashboard
Installs and revenue, link by link
Every campaign, QR code and creator gets its own line, next to the installs that came on their own.
Installs by link
- Installs from your links
- 3,420
- Revenue from your links
- $41,860
- Share of all installs
- 71%
- springInstagram story1,640 installs$18,240
- creator-annaCreator920 installs$12,960
- poster-qrPoster QR code540 installs$6,480
- newsletterNewsletter320 installs$4,180
Where installs came from
- Your links3,420 · 71%
- Organic1,397 · 29%
creator-anna brings fewer installs than spring, but more revenue from each one.
Use cases
Made for the campaigns you already run
Anything that sends people to your app through a link or a QR code.
Creators and influencers
See who brings installs and paying users, not just views.
QR codes offline
Packaging, posters, events and TV, measured down to the install.
Email and SMS
Bring users back to the exact screen you promised.
Referral programs
Reward real installs only.
Web to app
Move visitors into the app without losing what they were looking at.
How it works
Tap, install, open
Your users do nothing new. Appy takes care of everything between the tap and the first launch.
01Tap
Someone taps your link
In a story, an email, an SMS or a QR code on a poster.
02Install
The right store opens
App Store on iPhone, Google Play or AppGallery on Android.
03Open
The app opens where the link pointed
And the install is credited to your campaign.
Privacy
Private by design
Built to measure links, not to follow people.
No advertising IDs
No tracking prompt, and nothing is sent to ad networks.
No stored IP addresses
Installs are credited without keeping anyone’s address.
One switch to opt out
When a user says no, tracking stops for them.
Deleted on request
When someone asks to be forgotten, their installs and events are erased.
For your developers
Light enough to say yes to
A few lines of code per platform. Our team handles the onboarding with you.
Read the SDK docs- request per app launch
- 1
- added to an iOS app
- ~160 KB
- added to an Android app
- ~75 KB
Frequently asked questions
Which plan includes the SDK?
Enterprise. It also includes everything in Business, with no link limits.
Does it replace AppsFlyer or Adjust?
Not for paid ads on Meta, Google or TikTok; keep your MMP for those. Appy measures the links you own: campaigns, QR codes, creators, email, SMS and referrals.
Do my users have to do anything?
No. They tap, install and open the app as usual. There is no prompt and no extra step.
Is it privacy-friendly?
Yes. No advertising IDs, no stored IP addresses, and one switch for users who opt out. When someone asks to be forgotten, their data is deleted.
How do we get started?
Talk to us. We set it up together with your team, and your developers add a few lines of code.
See which links bring your installs
The SDK is part of Enterprise. Talk to us and we’ll set it up with you. Smart links need no SDK, so you can start on the free plan today.