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Comparison

Dub.co Alternative for Mobile Apps: App Links Without the $30 Paywall

Dub is a web link shortener that has turned into an affiliate platform. Mobile comes second: deep links need the $30 plan, attribution the $90 plan, Android attribution still isn’t out and Huawei isn’t supported at all. Here’s how Appy compares for app teams.

September 24, 2026•5 min read

Mobile is a side project at Dub

Dub made its name as an open-source link shortener for marketing teams. Over the past year most of what it shipped went into Dub Partners, its affiliate product, and its own pricing FAQ pitches the Business plan to startups “looking to create an affiliate program”.

App links are there, but behind paid plans and full of gaps. The free plan can’t route by device or open an app, the Android SDK is still “coming soon”, and the docs only know the App Store and Google Play. We checked Dub’s pricing page and documentation on September 24, 2026.

Dub for app teams in four numbers

a month before a Dub link can open your app or route by device
$30

a month before a Dub link can open your app or route by device

a month for deep link attribution, iOS and React Native only
$90

a month for deep link attribution, iOS and React Native only

Android SDKs released; Dub says one is coming soon
0

Android SDKs released; Dub says one is coming soon

days of analytics history on the free plan
30

days of analytics history on the free plan

Where the mobile features unlock

Free tier

Appy · Free

$0

Routing to the App Store, Google Play and AppGallery

Dub · Free

$0

Web links only. No device routing, no deep links.

Store routing Dub only offers from $30
First paid plan

Appy · Pro

$9.99/mo

Opens the installed app on the screen you choose

Dub · Pro

$30/mo

Deep links and device targeting

Appy costs 3x less
Growth plan

Appy · Business

$39.99/mo

Campaign parameters forwarded into stores and the app

Dub · Business

$90/mo

Deep link attribution, iOS and React Native only

Less than half the price
Dub: dub.co/pricing/links and Dub’s deep link docs. Appy: appy.to/pricing. Checked September 24, 2026.

The checks that matter for an app

Seven things app teams ask before they pick a link tool.

Send each visitor to the right store
DubNeeds Pro ($30); the free plan can’t route by device
AppyEvery plan, Free included
Huawei phone without Google services
DubAppGallery isn’t in the docs
AppyAppGallery on every plan
Open the app when it’s installed
DubFrom $30 a month
AppyFrom $9.99 a month
Know which link brought an Android install
DubAndroid SDK “coming soon”
AppyLink slug in the Play Install Referrer, no SDK
Flutter or other cross-platform app
DubSDKs for iOS and React Native only, both beta
AppyNothing to install for store routing
Analytics history on the free plan
Dub30 days
Appy90 days
Dashboard in your language
DubEnglish
Appy7 languages, including Turkish, Russian and Chinese
Dub column from dub.co pricing and documentation, checked September 24, 2026.

Where Dub falls short for apps, and what Appy does instead

Where Dub falls short

  • No device routing and no deep links on the free plan; both start at $30 a month.
  • Deep link attribution only on the $90 plan, and only for iOS and React Native.
  • No Android SDK yet, and no Flutter SDK at all.
  • Only the App Store and Google Play; Huawei AppGallery isn’t in the docs.
  • Most new features go to the affiliate product, not to app links.

What Appy does instead

  • Store routing, AppGallery included, on the free plan.
  • Opens the installed app from $9.99 a month.
  • Android install source through the Play install referrer, with no SDK.
  • Works the same for native, Flutter and React Native apps, because there’s nothing to install.
  • A dashboard in seven languages.

Already on Dub? Move only the app links

You don’t have to rip anything out. Leave your web links and partner program in Dub and move every link that points at your app, like the QR code on the packaging, the “Get the app” button and the bio link, to Appy.

Frequently asked questions

Is there a Dub.co alternative for mobile app links?

Yes. Appy is built for app links: one link that sends each visitor to the App Store, Google Play or Huawei AppGallery, opens the app when it’s installed (Pro), and passes the link slug into the Play Install Referrer.

Does Dub support deep links on the free plan?

No. Dub’s docs say deep links need the Pro plan or higher, and deep link attribution needs Business or higher.

Does Dub have an Android SDK?

Not yet. As of September 24, 2026 Dub lists iOS and React Native SDKs, both in beta, and says Android support is coming soon.

Is Dub good for app install links?

It works for iOS and React Native apps on the paid plans. If you need Android attribution, Huawei AppGallery, or an app that opens without paying $30 a month, Appy covers it.

Continue exploring

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Beyond Google Play: RuStore, AppGallery, and the New Android Store Map

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Looking for something else? Browse all topics on the blog.

Point your app links at every store

Create a free Appy link, add your App Store, Google Play and AppGallery URLs, and test it on every phone you can find.

Create a free smart link