AppsFlyer OneLink Alternative: Smart Links With Prices You Can See
Since September 15, 2026, OneLink’s free Zero plan covers short links, deep links and QR codes, and every tier above it is priced on request. What moved, what the same jobs cost on Appy, and how to bring your OneLink links over from a CSV export.
Why teams look for a OneLink alternative
Most teams searching for a OneLink alternative aren’t leaving mobile measurement. They want to stop paying measurement-suite prices for the link layer: one link per campaign that sends iPhones to the App Store and Android phones to Google Play, opens the app when it’s installed, and sits behind a QR code that keeps working. That job got more expensive on September 15, 2026.
That day AppsFlyer moved every Zero account that hadn’t upgraded to a smaller free plan. Zero still makes short links, deep links and QR codes, with click reporting and social landing pages. Deferred deep linking, Smart Script, referrals and the OneLink MCP now need Standard. Smart Banners, branded links, bulk links, raw data export and the OneLink API (100K requests) need Advanced, and Data Locker plus 7.5M API requests need Premium. All three paid tiers are listed as custom pricing, so the number arrives in a sales call.
The sentence to read twice is about domains. AppsFlyer says branded domains are revoked on the updated Zero plan, “which may result in inactive links” wherever they are used. If your own domain is printed on packaging, posters or flyers, that is where the risk sits.
OneLink Zero after September 15, 2026
- Short links and deep links
- QR codes
- Click reporting
- Social landing pages
- Deferred deep linkingStandard
- Smart ScriptStandard
- Smart BannersAdvanced
- Branded linksAdvanced
- Bulk linksAdvanced
- OneLink APIAdvanced
Who feels it first
Teams with a branded link domain on printed material, an onboarding flow built on deferred deep linking, or a script that creates links through the API. Each of those now needs a paid OneLink tier, and none of those tiers shows a price.
If AppsFlyer already attributes your paid campaigns, OneLink comes bundled with that contract. If it doesn’t, you are buying a measurement vendor’s pricing model for a link tool’s job, and that is the gap a OneLink alternative fills.
OneLink vs Appy, job by job
Appy is a smart link tool with flat, published prices: Free, Pro at $9.99 a month and Business at $39.99 a month, with no per-click fees and no sales call. Here is how the jobs teams moved off Zero for compare.
| Job | Appy | AppsFlyer OneLink |
|---|---|---|
| Price before you talk to anyone | Free, then $9.99 and $39.99 a month | Zero is free; Standard, Advanced and Premium on request |
| Links that keep working when you stop paying | Links and QR codes work until you delete them, even after you cancel | Branded domains are revoked on Zero, which AppsFlyer says may leave links inactive |
| Links on your own domain | Business, $39.99 a month | Advanced, custom pricing |
| Bulk import and management | OneLink and Branch exports import from a CSV on every plan; 500 links on Business | Bulk links on Advanced, custom pricing |
| API for creating links | REST API on Business, $39.99 a month | OneLink API from Advanced, custom pricing |
| AI assistants (MCP) | MCP server on Business, $39.99 a month | OneLink MCP from Standard, custom pricing |
| Web-to-app banner | Web banner from Pro, $9.99 a month | Smart Banners on Advanced, custom pricing |
Appy column from appy.to/pricing; AppsFlyer column from appsflyer.com/pricing/deep-linking and the Zero plan update page, all checked October 22, 2026. On Appy, deferred deep linking and install attribution come with the iOS and Android SDK on the Enterprise plan.
Moving your OneLink links
Appy reads OneLink exports as they are, so the move is mostly an inventory job. The import runs as a dry run first and lists every link it would create, skip or give a new path.
Export your links
In AppsFlyer, open Engage > OneLink Management, pick the template and export the CSV. Links made through the SDK, the OneLink API or bulk upload aren’t in that export, so list those separately.
Import them into Appy
Upload the file under Links > Import links, fill in what the export leaves out (your website, App Store and Google Play pages, the app’s URI scheme) and read the dry-run report before you confirm.
Decide what happens to your domain
A branded domain moves to Appy on Business with one CNAME change. OneLink paths have two parts and Appy paths have one, so click.acme.com/A1bc/spring becomes click.acme.com/spring. If codes with the old paths are still out there, keep that domain on OneLink until they are replaced and give Appy a new subdomain.
Swap the links you control
Bios, ad destinations, email templates, website buttons. The import report doubles as your checklist.
Test on real phones
One tap on an iPhone, an Android phone with Google services and a Huawei phone, plus one desktop click: the right store opens, the installed app opens, and desktop lands on your website.
Frequently asked questions
What is the best AppsFlyer OneLink alternative?
If you use OneLink for links rather than for AppsFlyer attribution, a smart link tool with published prices does the same job for less. Appy sends every phone to the right store on the free plan, opens the installed app from $9.99 a month, puts links on your own domain from $39.99 a month, and imports your OneLink export from a CSV.
Do OneLink links stop working on the Zero plan?
Links on AppsFlyer’s onelink.me domain keep working on Zero. Branded domains are different: AppsFlyer revokes them on the updated Zero plan and says this may leave links inactive wherever they are used, printed QR codes included.
Can I keep my branded OneLink domain?
Yes, on Appy Business: add the domain and point its CNAME to Appy. Links get one-part paths, such as click.acme.com/spring, so codes printed with OneLink’s two-part paths need replacing. The onelink.me domain belongs to AppsFlyer and can’t move anywhere.
Is there a free OneLink alternative?
Appy’s free plan includes 4 links and QR codes that send each phone to the right store, with unlimited clicks and no ads. Opening the installed app starts on Pro at $9.99 a month.
Do I need an SDK to switch from OneLink?
Not for store routing or opening the app. Appy links open the app through the URI scheme it already has. The Appy SDK is only needed for deferred deep linking and install attribution on Enterprise.
What happens to my OneLink analytics?
Export them from AppsFlyer while you still have access. Click history doesn’t move between platforms; Appy starts counting from the first click on your new links.
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Move your OneLink links to Appy
Import your OneLink export, check the dry run, and keep prices you can read on the page.
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