Appy

Attribution that never guesses

Strict mode credits an install only when the link itself proves where it came from. Everything else stays organic. Made for finance, health and family apps.

A tap on your link

appy.to/spring

Proof that names the link

  • The link opened the app
  • The store passed the link on
  • The ad platform confirmed it
Verified installCredited to spring

No proofBest guess

Counted as organic
With proof, the install goes to the link. Without it, Appy does not guess.

Why it matters

Numbers you can defend

When every credited install traces back to a link, your report holds up in a budget meeting, a partner payout or a privacy review.

  • Every install has a source

    Each credited install points to the link, QR code or ad that brought it.

  • No fingerprint matching

    Strict mode never uses device signals to match an install. No fingerprinting, no probabilistic matching.

  • Payouts without disputes

    Reward referrals, partners and creators only for installs Appy can verify.

  • One switch, no app update

    Turn it on for each app in the dashboard. Your links and your app stay as they are.

Built for

Apps that can’t afford a guess

Teams that answer to regulators, patients or parents need numbers they can explain line by line.

  • Finance

    See which campaigns bring new customers, with every credited install backed by proof your compliance team can follow.

  • Health

    Learn which links bring installs without matching anyone by their device.

  • Kids and family

    Measure your links without guessing who installed. It works alongside the consent flow you already run.

How it works

Proof, or organic

Nothing changes for your users. They tap, install and open the app as before.

  1. 01

    Switch on strict mode

    Per app, in the dashboard. It applies from the next install.

  2. 02

    Share links as you do today

    Campaigns, QR codes, emails, creators and referral links all keep working.

  3. 03

    Read numbers with proof

    Installs with proof go to their link. The rest are counted as organic.

Frequently asked questions

What happens to installs Appy can’t verify?

They count as organic. You still see every install; Appy just doesn’t credit a link it can’t prove.

Will we see fewer attributed installs on iPhone?

Yes. The App Store passes nothing from the tap to the app, so most new iPhone installs after a tap count as organic in strict mode. Installs from Apple Ads still count, and every tap that opens an installed app is still delivered and counted. On Android, installs from Google Play and AppGallery keep their link.

Is strict mode a legal sign-off?

No setting can be. Strict mode takes the guesswork out of matching; your privacy team decides what your app needs. The developer docs list what the app sends and how to answer Apple’s and Google Play’s privacy questions.

Do users notice anything?

No. There is no extra prompt and no extra step.

Which plan includes it?

Enterprise, together with the iOS and Android SDK.

For your developers

The details are in the docs

What the app sends, what Appy keeps, and how to answer Apple’s and Google Play’s privacy questions, in each mode.

Read the privacy labels guide

Count the installs you can prove

Verified attribution is part of Enterprise. Talk to us and we’ll set it up with your team.